Instrata specializes in user-centered design and its services include: customer research, requirements specification, interaction design and usability testing. Instrata is based in Cambridge and works with both corporate clients such as Vodafone, Microsoft, and the BBC, and local clients including many start ups.


Too often, bad design impacts negatively on the brand, the use of the product and its effectiveness – with people struggling with the technology, wasting time, making mistakes and becoming frustrated. Instrata works with its clients to identify a clear product roadmap, to specify the most effective solution, and to design a clear, easy-to-use and visually appealing user experience.


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